Baird 100 Logo
Bookmark and Share

The Past Is Prelude


As Baird celebrates a century of successful financial partnerships, we know it's not the number of years that matters.


It's the tradition of excellence that started in 1919 with Robert W. Baird and his guiding principle: Clients come first. And it's the understanding that everything we've accomplished since then has been because of those clients.

We invite you to look back with us on some of the significant milestones from our history. And, as we begin the next leg of our journey with you, we hope you know that the value of our experiences and achievements along the way will always be measured in terms of what we do for clients like you.

To view our interactive historical timeline and access other great information about Baird's history – click here.


Photo of Mike Schroeder

Letter from Mike Schroeder

PWM President Mike Schroeder on the significance of Baird's 100th anniversary.

Sail boat on a calm lake

2019 Market Outlook

Baird's Investment Strategy Team makes the case for caution and patience in the New Year.

Young couple sitting on couch looking at papers

2019 Planning Perspective

Baird's Director of Advanced Planning considers how a divided Congress could affect your financial plans.

Female CPA working at desk

Be a Good Partner to Your CPA

Advice for keeping the tax return preparation process simple and cost-effective.

Two women working at a table

What Women Need to Know About Social Security

Tips for women looking to maximize their Social Security benefits.

Mother hugging two sons

Wealth Management in Real Life

A new Digest feature that helps readers tackle their most pressing wealth management concerns.

Close up of hand writing a donation check

A Smarter Way to Give

With donor-advised funds, you can respond to a natural disaster in a way that fits your broader financial plans.

Female hand holding a model of a house

Don't Put Off Your Estate Plan!

No matter the size of your family or bank account, the conversation about estate planning needs to be had.